Wishclouds came to TEN with an idea and an interesting technology for tracking the prices of products across numerous retailers. The platform was to have many features: Sale alerts, Social Integration, Tastemakers, and Charities.
TEN’s job was to make it a brand that stood for something.
Being in the digital space, TEN was very much aware of the vast shopping application competitive set.
We recognized Wishclouds’ challenge to be:
Breaking through in an over saturated marketplace.
What is the white space in this over-saturated marketplace?
There are a plethora of competitive shopping platforms. Some that highlight the trends, others that curate items into flash sales for great savings. One thing though became abundantly clear. They all put the consumer at the mercy of the retailer.
We found 43% of U.S. adults have participated in “showrooming” - the practice of finding something they want in-store, but going online to find it at a better price. 40% of shoppers consult 3 or more channels before purchase, compared to 10% in 2002.
Shoppers want the best deal on the things they wish for.
Our platform could do something to help these shoppers.
With all of the benefits and features Wishclouds would offer, we knew we needed to embrace one, and own it. The thing that Wishclouds could do for consumers better than anyone else, was put them in control of them getting the deal they want.
So we introduced Jane.
The girl who will “Know without fail, when things go on sale”.